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Case Study

Beds Brand Identity

An identity, from zero

Brand identity work for a beds and mattress retailer — concept exploration through two distinct directions, a finished mark and full brand guideline, and the campaign creative built on it.

Concept exploration

Negative-space moon-and-profile logo concept board, from rough sketches to a refined plum and gold mark

The finished identity

Full brand guideline sheet — final logo construction, colourways, palette, lockups, typography, and brand personality

The identity, in campaign

Advertisement, "A Bed That Feels Like Home," with pricing across all sizes
Advertisement, "Style, Comfort, Everything You Need," pink velvet bed with pricing
"The Cloudrest" advertisement, black bed with gold and silver stripe options and pricing from £400

Campaign concept film

AI-generated

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