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Case Study

Takeaway Restaurant

A brand people talk about

A complete brand build for a takeaway restaurant — logo and mascot, colour system, staff uniforms, shopfront dressing, packaging, menus, and a run of promotional campaign graphics, plus animated shopfront reveal videos.

The identity behind it

Logo in glossy red lettering with a blue "8" mascot holding a pizza slice and a drink, on black
Logo on cream with the tagline "Eat. Play. Hang. Repeat." and "Good food, bigger moods"
Brand colour palette board in red, yellow and light blue, with logo variants and sample food imagery

Worn on the team

Staff in yellow branded T-shirts and polos, front view, with U-neck and collar options

Shopfront and packaging

Shopfront dressed in the brand, with red and white checkerboard trim and window graphics
Branded takeaway bag with two matching cups on a yellow backdrop
Stack of branded burger boxes in red and blue check
Repeating illustrated pattern of burgers, fries, shakes and the mascot on a red check

The menu

Menu panel with chicken meals, sides, and wings and tenders, in a red and cream check layout

Campaigns with attitude

Promotion graphic, "The Party Mode" bundle with pizzas, sides and desserts
Poster, "Shake things up," with the mascot on an oreo milkshake
Poster, "Matcha made me do it," with an iced matcha drink
Poster, "Bite happens," with the mascot biting into a burger
Poster, "Fries before plans," a basket of crinkle-cut fries

In motion

AI-generated
AI-generated
← RestaurantBeds Brand Identity→

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